Division One
Be. Advisory
We create concepts from scratch, and develop and enhance existing brands. Research, concept creation, design, menu development and operational management — everything needed to bring a hospitality business to life and keep it performing.
01
Concept Creation & Feasibility
- Concept ideation
- Market research
- Brand strategy
- Brand logo & packaging design
- Competitor analysis
- Location analysis
- Business proposals
- Feasibility study
02
Culinary Direction & R&D
- Menu development & recipe creation
- Research and development
- Food tasting and trials
- Kitchen design and layouts
- Training and operational management
- Supplier sourcing and cost savings
03
Project Delivery & Pre-Opening
- Project management of all third parties
- Critical path planning
- Menu development & food trials
- Training and standards
- Process implementation
- Hygiene training and standards
- Operational management
04
Business Planning & Growth
- HR support and recruitment
- Business presentations
- Business reviews & reports
- Expansion planning
- Growth opportunity strategies
- Marketing and sales strategies
- Brand improvements and re-design
Selected Engagements
Concepts shaped across the Gulf and Europe.
Jeddah, KSA
Restaurant Concept
Concept creation · Market research · Financial feasibility
Abu Dhabi, UAE
Tea Concept
Concept creation · Market research · Financial feasibility
Paris, EU
Virtual Delivery Brand
Concept creation · Market research · Financial feasibility
Madrid, EU
Online Data Platform
User journey mapping · Market research · Consultancy
KSA
Private Client
Concept creation · Market research · Business planning · Menu development, in collaboration with a Dubai-based consultancy