Dubai · GCC · Europe
We create concepts that shape how people live, dine and grow.
The Be. Concept Group is a concept house with two divisions: an advisory practice building hospitality and dining concepts from idea to opening, and a venture studio creating digital products for children's wellbeing and education.
The Group
People may forget what you said or what you did, but they never forget how you made them feel. Every experience we create starts there.
We create concepts from scratch as well as develop and enhance existing brands — research, concept creation, design, menu development and operational management. In parallel, we build and launch our own digital brands, applying the same discipline to experiences for families.
Division One
Be. Advisory
Physical spaces, food and operations.
Concept creation and feasibility, culinary direction and R&D, project delivery and pre-opening, business planning and growth — for restaurant groups, hotels, private clients and investors.
ExploreDivision Two
Be. Ventures
Digital products for children.
A venture studio creating and launching e-commerce and SaaS brands focused on children's wellbeing and education. Our first is StoryStar Club.
ExploreFlagship Venture
StoryStar Club
Our first digital venture: a storytelling experience made for children, designed to turn screen time into imagination, calm and confidence. Built and launched in-house by the group.
Visit storystar.club
Work with us